Financial Daily from THE HINDU group of publications
Friday, Feb 17, 2006
Financial Daily from THE HINDU group of publications Friday, Feb 17, 2006 |
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Marketing
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Strategy Info-Tech - Telecommunications Spice Telecom to bundle handsets with service Our Bureau
NEW OFFERINGS: Mr Kunal Ahooja, CEO, Spice Ltd, at the launch of mobile phones in Karnataka on Thursday. — G.R.N. Somashekar
Bangalore , Feb. 16 BUNDLING the mobile phone service with the handset could give a competitive edge to both Spice Telecom and Spice Ltd, its manufacturing arm. Mr Navin Kaul, Chief Operating Officer, Spice Communications, said the company has so far not tried the strategy of bundling the handsets with the service. But said "it will give a jumpstart in sales of the handsets." Spice Telecom's subscriber growth had stagnated last year. In the last three months, it gained sudden momentum adding 60,000 subscribers. Currently, Spice Telecom had an overall subscriber base of 3.68 lakh. Mr Kaul said Spice was also planning to increase its post-paid subscription base to 30-35 per cent from the current 20 per cent. The company had a majority of pre-paid customers since its launch in the State. Earlier, addressing a press conference here in connection with the launch of its handsets, Mr Kunal Ahooja, CEO, Spice Ltd, said the company hoped to launch manufacturing of the handsets in the country by 2007. Spice Ltd, a group company of M Corp Global headed by Mr B.K. Modi, launched the handsets under its own brand name in June last year. The company currently sources the handsets from its Taiwan-based OEM partner Mediatek. Mr K. Muzaffar, Head (Sales), said Spice Ltd has set up a distribution network, which would cover 2,000 outlets in 18 districts of the State.
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