Financial Daily from THE HINDU group of publications
Saturday, Feb 18, 2006
Financial Daily from THE HINDU group of publications Saturday, Feb 18, 2006 |
|
|
|
|
|
|
|
Marketing
-
Retailing Blow Plast to expand retail presence Our Bureau
Pune , Feb. 17 BLOW Plast Ltd, the marketing arm of luggage manufacturer VIP Industries, has firmed up plans to expand its retail presence and also to introduce a premium UK-based luggage brand Carlton to its portfolio this year. The company is gearing up to increase the number of its exclusive showrooms, VIP Lounge, from 42 to 84 by the end of the current year, Mr Videh Jaipuriar, Vice-President, Sales, told reporters here. Blow Plast will nearly treble retail space from the existing 43,950 sq ft across the country to over 1,22,000 sq ft by end-March 2007 using a combination of 85 exclusive brand stores, and over 40 franchisee stores, he added. "While the emphasis is on high street stores, over the next three years we will use proper mix of malls and high street locations and stores that will provide our high-end consumers the right ambience," he said. The company is gearing up to launch a new premium label, Carlton, from the UK, in the current year. The brand will be available in the Rs 3,000-11,000 price band, Mr Jaipuriar said. The country's luggage market is currently valued at Rs 1,600 crore, of which the organised sector accounts for Rs 650 crore. VIP expects to close the current year with revenues of Rs 400 crore, according to Mr Jaipuriar. Carlton range will account for Rs 80 crore in sales, he added.
Related Stories: More Stories on : Retailing | Plastics
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2006, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|