The Hindu Business Line : Idea bags global GSM award

NEW DELHI: Idea Cellular Ltd has won an award for having the `best billing or customer care solution' in the world at the GSM Association Awards presented at the recently concluded 3GSM World Congress in Barcelona, Spain.

IDEA Cellular is also the only Indian GSM operator to have won a GSM Association award so far, ever since the establishment of awards in 1995. The award was presented for IDEA Cellular's unique "Bill Flash" service in the face of stiff competition with other International nominees like Orange Communications (SA), Bitfone Corporation (California), MegaFon (Moscow) and T-Mobile (UK) Ltd.

"Bill Flash" is a USSD-based application wherein the customer dials a five digit string (eg *111# in Delhi) and gets his `Unbilled Amount and Billing Information' as a flash on his handset screen within 30 seconds — even while roaming.

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