The Hindu Business Line : `Widening coverage that matters to readers'

Aside from the new look and the importance given to visual journalism, this kind of redesign of a newspaper challenges "our journalism by introducing a platform that pushes us constantly to improve our content, deepening and widening our coverage of various things that matter to our readers," according to Mr N. Ram, Editor-in-Chief, The Hindu Business Line.

Welcoming a large gathering of industry captains, readers and advertisers on the occasion of the unveiling of the redesigned Business Line, Mr Ram said respect for words, for precision and proportion in journalism, for good storytelling structures, for readability and easy, uncomplicated access to the journalism, for liveliness and the element of surprise - these values were placed at the centre of the redesign project.

This was the third redesign launch for The Hindu group within a year and there was more to come, he said and acknowledged the major part played by Garcia Media, led by Dr Mario Garcia, in "enhancing the quality of our publications."

In his opinion what defined Business Line was that it was the outcome of the conscious and uncompromising application of The Hindu's journalistic and ethical values to business journalism. The Business Line, youngest of the group's publications, had taken these journalistic values into a new field, offering readers worthwhile content but above all independence and integrity in the coverage of business.

He recalled that virtually the first meeting during the run up to Business Line's launch in 1994 was an ethics meeting.

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