The Hindu Business Line : `Reliable info over speculative'

While Business Line will sport a new look from tomorrow, what will remain unchanged "will be our endeavour to present a newspaper that values reliability of information over the speculative," according to Mr K. Venugopal, Joint Editor, The Hindu Business Line.

"We shall continue to check even more vigorously the facts behind every news report and maintain the level of integrity that we currently bring to bear on our reports. Even in this fast-changing world, there are still some things that ought not to change," he said at a function to unveil the new-look Business Line.

Mr Venugopal said this comprehensive redesign came almost three years after it went through a similar revamp. The redesign was in keeping with the changing times and a growing economy and was a response to a readership that looked at newspapers with a 21st century lens.

Providing the snapshots of how things have changed in the last three years, Mr Venugopal pointed out that with the economy growing at between 7 per cent and 8 per cent for the past three years, the amount of wealth being created is staggering.

The Sensex that was at 3,300 in January 2003, has hurtled past 10,000. The number of people placing their moneys on the stock market has hit an all-time high.

Mr Venugopal said a million and more young graduates were today employed in the software and IT enabled services sector. They spend long weekdays at the workplace with little time for anything else, and entertained themselves with a vengeance on weekends.

He said the way "we communicate has changed. The cellular phone and its language have taken us over." In January 2003, there were about 12 million mobile phone users in the country, which number had grown to more than 80 million. "All said, this is a nation on the go," he said and added that there was a sea change in how "they approach the world and the news about it."

The new generation of readers, according to him, is well informed, expert in the special areas, has varied hobbies or recreational or leisure interests, is intellectually rigorous and growingly feminine. General newspapers, especially in mature markets, have had to adjust to this new type of reader-induced change. Business newspapers cannot be an exception. "Which is only to acknowledge the fact that a young and vibrant newspaper such as Business Line needs to respond in new, imaginative ways."

He emphasised that the change in the newspaper from tomorrow is more than a new look. There will be new content and a greater focus on the commodities markets. The paper's Internet edition, too, would bear a new look.

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