Financial Daily from THE HINDU group of publications
Tuesday, Feb 28, 2006
Financial Daily from THE HINDU group of publications Tuesday, Feb 28, 2006 |
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Marketing
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Strategy Money & Banking - Credit Cards & Debit Cards Pantaloon Retail bid to woo women Our Bureau
Bangalore , Feb. 27 Pantaloon Retail India Ltd is offering a co-branded credit card with ICICI Bank exclusively for women customers at Big Bazaar stores.
According to sources in the company, the card carries no fee and comes with a credit limit of Rs 5,000. "Customers would enjoy 50 days' credit period," they said. Mr Sanjeev Agrawal, President, Marketing, Pantaloon Retail India, confirmed that the exclusive card for women was being offered at Big Bazaar stores, but refused to give details as "we would like to make a joint announcement with the bank soon," he told Business Line. In October last year, Pantaloon launched the Central-ICICI Bank card for its Central Mall customers. This card offers benefits such as reward points and a zero per cent EMI option.
More Stories on : Strategy | Credit Cards & Debit Cards | Private Banks | ICICI Bank Ltd | Gender
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