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Abhishek to endorse LG products

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ABHISHEK BACHCHAN

New Delhi, Feb. 27

LG Electronics has signed actor Abhishek Bachchan to promote its home appliances range. The decision is part of LG's strategy for 2006, wherein the company would give the home appliance division a new identity. LG has signed the contract with the actor for a period of two years, during which the star will endorse the entire range of home appliances of the company. The company plans to utilise this association for various communication channels such as print and television ads, outdoor publicity and road shows among others.

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