The Hindu Business Line : Grayson gives blind people a Web vision

A visit to Mr David Grayson's Web site will reveal that he is truly a campaigner for responsible businesses. The home page of Mr Grayson's Web site, www.davidgrayson.net, has been designed to be fully accessible to the blind and partially sighted users.

Mr Grayson, the first chairman of the National Disability Council, UK, and a strong advocate of responsible business, believes that Web site is one place businesses can start with corporate social responsibility initiatives.

"It is one place quite practical for businesses to start. To recognise that if they have a website it should be accessible to everyone who wants to use it. And that includes people who are visually impaired," Mr Grayson, who was in India recently said.

An advocate of corporate social responsibility he decided to start with his Web site. "I did that personally because I was the chairman of the National Disability Council in UK for five years. It would not be responsible if I did not do it while encouraging others to do it," he told Business Line.

Just until three years ago the top FTSE companies' Web site were not accessible to visually impaired, he said.

Corporate social responsibility, according to him, is not just contributions made by businesses in the community in terms of supporting schools or projects to help people.

"I prefer the phrase responsible business rather than corporate social responsibility or CSR. To my mind the bigger picture is about businesses managing all of their activities in a responsible way taking into account the environmental and social impacts," he said.

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