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Our Bureau

Mumbai, March 1

Tata Sky Ltd, the joint venture between the TATA Group and STAR, has selected Maxus to handle its media buying business. The account size is estimated at over Rs 50 crore. Maxus will handle TV, print, cinema, radio and other mass media buying for Tata Sky. Mr Vikram Kaushik, CEO, Tata Sky, said, "We are pleased to appoint Maxus India as our media buying partner. Maxus will partner us in our endeavour to redefine the television viewing experience in India."

Tata Sky is investing in building a high-quality digital infrastructure in the country to offer a superior television viewing experience to Indian households. The service will enhance the choice for viewers looking for the best of pay television services in the country.

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