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Our Bureau

New Delhi, March 12

Motorola has announced an alliance with DCM Shriram Consolidated Ltd's Hariyali Kisaan Bazaar chain of rural and semi-urban utility marts for sales and distribution of handsets.

"The alliance will offer consumers direct, over-the-counter access to a wide range of handsets across categories and price bands - from the mass-market C11x series, to premium SLVR L7 and RAZR V3 models. Consumers will also benefit from the assurance of a direct channel for purchase of new handsets," a company release said here.

The Hariyali Kisaan Bazaar's model seeks to empower the Indian farmer by setting-up retail centres and providing retail solutions from utilities to banking.

More Stories on : Telecommunications | Alliances & Joint Ventures | Rural Marketing | Channels and Franchises

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