Financial Daily from THE HINDU group of publications Wednesday, Mar 15, 2006 |
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Marketing
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Retailing M&S to stock Gujarat cotton clothes Our Bureau
The foundation facilitated the deal by helping remove barriers in the supply chain that would have otherwise prevented Marks & Spencer from trading with the farmers. For example, the harvesting process often left the cotton too dirty or contaminated for M&S's high standard. So, the foundation supplied farmers with various measures including better storage facilities, it added.
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