The Hindu Business Line : Canon marks Rs 30 cr for marketing

CANON FLASH: Mr Alok Bharadwaj (right), Vice-President, Canon India, with fashion photographer Atul Kasbekar at the launch of Fashion 06-07 calendar in the Capital on Thursday. — Ramesh Sharma

New Delhi , March 16

Digital imaging company Canon India today said it plans to increase its marketing spend to Rs 30 crore this year for driving marketing initiatives in the camera and the colour document printing product space.

"We will invest about Rs 30 crore this year as compared with Rs 20 crore in the previous year. This spend will be channelised towards marketing initiatives in the consumer camera and professional camera space, as well as the colour document printing business that includes products such as colour copiers and printers," Mr Alok Bharadwaj, Vice-President of Canon India, said.

The marketing initiatives, would span outreach programmes that entail appearance of brand ambassadors for city roadshows; as well as tie-up with retail chains.

The company expects its turnover to touch Rs 400 crore in 2006, against Rs 306 crore clocked in the previous year. "Much of the growth will come from the camera business, which is expected to increase by 150 per cent to Rs 100 crore from Rs 40 crore last year," he said.

Besides the camera space, the company is targeting sales of Rs 100 crore for its printer business, which is slated to grow by 21 per cent over last year, while the copier and colour document business would jump 16 per cent to Rs 200 crore during 2006, he said.

The company sells a range of digital imaging products that include photocopiers, multi-functional peripherals, fax machines, printers, scanners, digital cameras, camcorders and multi media projectors.

Canon today launched the first edition of its financial year calendar — The Canon Flash — Fashion 2006-07. Clicked through the lens of Canon EOS IDs Mark II and shot by ace photographer Mr Atul Kasbekar, the calendar showcases the upcoming trends in the Indian fashion industry.

"Appointing Mr Kasbekar as Canon's brand ambassador is an integral part of our new approach to strengthen our position in the segment of professional photography. We are looking at many more steps to make inroads in all verticals," he said.

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