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ICICI Bank, Toyota launch co-branded card

Our Bureau


MS CHANDA KOCHHAR, Executive Director, ICICI Bank, and Mr. K.K. Swamy, Deputy Managing Director of Toyota, at the launch of Credit Card in the Capital on Thursday.- Kamal Narang

New Delhi , Mar 16

Toyota Kirloskar Motors today tied-up with ICICI Bank to launch a co-branded credit card offering special benefits to customers.

"This will be another value addition for our customers in our efforts to boost sales and retain existing customers,'' the Toyota Kirloskar Motors' Deputy Managing Director, Mr K.K. Swamy, told reporters here at the launch of the card.

Toyota ICICI Bank credit card will offer benefits on all aspects of motoring from car to fuel purchases, he said.

On the occasion, ICICI Bank's Executive Director, Ms Chanda Kochhar, said the tie-up was part of the bank's initiative to further consolidate its market position.

More Stories on : Credit Cards & Debit Cards | Private Banks | Cars | ICICI Bank Ltd

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