• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi, March 20

FritoLay India has launched its Lay's `Latino Style' music video featuring Saif Ali Khan through a video podcast.

"Key to the success of Lay's has been understanding the consumer and continuous innovation to engage him with the brand.

The Lay's music video launch through a podcast is a fantastic way to reach out to a sizable net savvy consumer base," said Ms Sucheta Govil, Marketing Director, FritoLay India.

Podcasting is the distribution of audio or video files over the Internet for listening on mobile devices, i pods and personal computers.

More Stories on : Promotions & Offers | Foods & Food Processing

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Haworth plans Ideation Centre at Pune facility

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line