Financial Daily from THE HINDU group of publications
Tuesday, Mar 21, 2006
Financial Daily from THE HINDU group of publications Tuesday, Mar 21, 2006 |
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Marketing
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Advertising Tribal DDB triumphs at Asia Pacific Ad Fest Our Bureau
Mumbai , March 20 Tribal DDB India has won 1 silver and 2 bronze in the Interactive category at the Asia Pacific Ad fest. The interactive awards were declared at Pataya, Thailand, during the ongoing festival. The agency bagged Silver for work on Timesjobs (Web site) in a category called `Beyond The Banner' and 2 Bronze for work on Itch Guard (viral campaign & consumer Web site). Asia Pacific Ad Fest, one of the most prestigious Ad festivals in this region, received overwhelming number of entries. from every corner of the region. over 4,700 entries in 7 creative disciplines.Mr R Lakshminarayanan, CEO, Mudra Marketing Services, said, "I am elated and extremely proud of the work done by Tribal DDB, India. We knew we had winners on our hands: and it has only got enhanced in the technological execution and creative expression. It is wonderful to win creative accolades and recognition for work that has truly made a big difference to the brands in terms of effectiveness, distinctiveness and image." Mr C.V.S. Sharma, Country Head, Tribal DDB India, said, "The campaign on Timesjobs has produced tremendous response. It really set the momentum for Timesjobs to become the number 1 jobs portal in India. Similarly, the Itchguard work gave a completely new dimension to the way the brand has been projected and perceived. Winning these awards proves that good work not only serves clients' business goals but also gets creative recognition."
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