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Our Bureau

Mumbai , March 20

ICICI Prudential Life Insurance has launched `HomeAssure' - a mortgage reducing term assurance product, which will be offered to the customers of its bancassurance partner, Lord Krishna Bank.

HomeAssure will cover the outstanding loan amount of Lord Krishna Bank's home loan customers in the event of their demise. The product includes features such as higher non-medical limit and a discounted rate for young borrowers in a joint account.

According to a press release, Mr B. Swaminathan, Managing Director and CEO, Lord Krishna Bank, said, "A product like HomeAssure is an innovative addition to our home loan offering and we are confident that its proposition of offering cost effective loan security will be welcomed."

More Stories on : Life Insurance | Private Banks | Housing Finance

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