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Our Bureau

Chennai, March 21

Carbon Accessories Ltd, the official jewellery accessories partner of the Lakme Fashion Week to be held in Mumbai from March 28 to April 1 this year, is launching a Face of the Day contest during that week.

A press release says the invitation is open to all at the event to click photographs of women who, according to them, bring out the ideals that Carbon stands for, a press release says. The winner of the event gets a chance to be the face of Carbon for the next one year across its media campaigns. There are assured rewards for the photographer as well.

These pictures need to be taken in front of Carbon's branded `walls.' At the end of the event, a jury comprising one Carbon representative, one IMG official and one celebrity will adjudge the winner based on whether the face is a fit with the Carbon brand personality and reflect qualities such as confidence, elegance, sensuality, spontaneity and above all, ease at being one's natural self.

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