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TOWARDS BETTER REACH: Mr Vikram Bakshi, Managing Director, McDonald's India, at the launch of `McDelivery on Bicycles' in the Capital on Tuesday. — Ramesh Sharma

New Delhi , March 21

McDonald's India (North) has announced a new delivery system — `McDelivery on Bicycles', an initiative restricted to the area of Chandni Chowk in the Capital.

McDonald's has deployed five bicycles, to be ridden by a team of delivery squad members of the company.

According to Mr Vikram Bakshi, Managing Director, McDonald's India (Northern Region), said, "In our constant endeavour to offer convenience, we took this initiative as a challenge to overcome the accessibility factor. McDelivery on Bicycles is another interesting innovation, which is primarily driven by customer needs and aspirations. We are sure our customers will welcome this initiative and we are confident of making it a success."

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