The Hindu Business Line : David open for acquisition

EVER since its rebirth as David in September last year, the erstwhile rmg david, an affiliate of the Ogilvy & Mather group, claims to have registered a substantial growth with big ticket wins such as Emami, CNN-IBN and HPCL.

Says Mr Josy Paul, Regional Creative Director, Asia-Pacific, David, "We are definitely getting more calls for pitches now than we ever got before."

The agency, which currently has offices in Mumbai, Chennai and Delhi, is now planning to foray into newer markets such as Hyderabad and Bangalore shortly. "David's roots will grow stronger with expansion and we will gain more confidence of clients," says Mr Paul.

Also on the cards is acquisition of smaller agencies to expand the agency's wings further. Says Mr Digby Richards, Regional CEO, "We are open to acquiring agencies which have a similar spirit as ours (which is maverick, entrepreneurial and a can do spirit). There are a number of agencies which are talking to us and some of them are of reasonable size. But growing big is not our priority."

He says the agency is currently trying to introduce a new behaviour to the network, which is `simplicity'. "It is all about how we can deliver solutions in a simpler way. We are trying to create business opportunities for several smaller brands, which don't have the kind of resources to spend, but yet want to create a brand momentum."

Also on the cards is a training programme, for which the agency is currently in the process of putting together a system in place.

Mr Kumar Subramanium, President, David, says the training programme, which would be for its staff across all levels, would focus not just on advertising but also on learnings beyond that.

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