Financial Daily from THE HINDU group of publications Thursday, Mar 23, 2006 |
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Money & Banking
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Life Insurance Marketing - Online Marketing Birla Sun Life sets up info kiosks Our Bureau
The kiosks are self-service units that provide information and permit transactions to be done online. Customers can buy policies online, pay renewal premium through cheque or credit card, make changes in their policies, and request to meet an insurance advisor. They can also receive information about daily NAVs and fund performance. The kiosks will also serve as a contact point for insurance advisors, agency managers, and the back office staff of the company. Mr Nani Javeri, CEO of Birla Sun Life, said: "We see the setting up of these kiosks as a means to take our products and services to the doorstep of the consumers."
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