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Our Bureau

Mumbai , March 27

SaharaOne Television gets a new logo.

The channel's new logo retains the company's distinctive saffron and green stripes next to the company name Sahara. "The new logo designed by Yellow Frog a design outfit of Percept H, part of Percept Holdings Company, gives SaharaOne Television the crucial singular visual identity along with colour palettes that give continuity and a never-ending promise," the channel said in a news release. "We took a decision to change our programming as television programmes does not reflect the lives of real women and real people. This strategy has worked well for us," said Mr Purnendu Bose, Chief Operating Officer, SaharaOne Television.

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