The Hindu Business Line : SA-Australia ODI scores over India-England match

It is not always that India-centric cricket matches garner good viewership numbers. The one day international between South Africa and Australia played earlier in the month, which saw eight records, garnered 3.1 television rating points (TRPs) in India.

The simulcast of India-England Test match on the same day received a rating of 3.1 TRPS on DD National and 1.8 TRPS on Sahara One, according to TAM India, which tracked males over 15 years of age belonging to SEC A, B and C groups.

Sports broadcaster ESPN garnered the highest channel share of 16.5 per cent during South Africa's historic run chase against the world champion. An official statement said, ESPN's share was almost thrice than the next competing channel Star Plus that evening, as well as beating others such as Zee Cinema, Sony and DD National.

Mr Sanjay Kailash, Vice-President, Ad Sales and Business Development, ESPN Software India Pvt Ltd, said: "Popularity of non-India cricket is on the rise. This is because of the coming of age of the Indian audience's appreciation for sports in general and cricket specifically. Increasing competition, old rivalries, emergence of new rivalries, general buzz around cricketers and most definitely continued efforts by ESPN STAR Sports have helped to increase the popularity and have led to a subsequent increase in viewership for non India cricket."

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