The Hindu Business Line : TI seeks to ride entertainment boom

Chipmaker Texas Instruments (TI) no longer feels cheaper phones will do. The $13.4-billion firm is enticed by the mobile TV and digital movie markets and seeks to participate in the entertainment industry.

Mr Richard K. Templeton, President and CEO, TI, expects India to be a leading player in the new era of communications and entertainment. "The $28-billion electronic market in India is growing at 30 per cent, and will be $360 billion in ten years. This, along with the mushrooming cell phone subscribers in the country, will help drive the Indian semiconductor industry," he said at an India Semiconductor Association event.

With its `single chip' solution, TI began the journey towards cost-effective cell phones for emerging markets. It intended to reduce costs by reducing the number of chips (ICs) used in a mobile. The company will continue to work on getting the average cost of mobile phones down to Rs 999, he said.

Now, the scenario has changed from being a "cost game" to a "cost-feature" one. "The Indian market will demand more features, such as mobile TV in a cost-effective way," he said.

For realisation of TV-on-your-mobile, the company will work with operators to standardise the broadcasting method — Digital Video Broadcast-Handheld (DVB-H). Multiplexes may soon go digital, with movies transferred over broadband minutes before it is scheduled to begin. The company is in talks with Bollywood on these lines, said Mr Biswadip Mitra, Managing Director, Texas Instruments India. "

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