The Hindu Business Line : Thursday, March 30, 2006

Filmy eyes 40 m homes
Sahara One Media and Entertainment's new film channel, Filmy, hopes to reach at least 40 million homes (in the Hindi speaking markets) in the first year of operations and grab close to 50 per cent of the viewership and revenue shares of the genre ... More

Time not yet ready for mobile TV
Frequency has only been allotted to Doordarshan More

STRATEGY

A whiff of cricket
Heritage soap brand Mysore Sandal takes on hot cricketer Mahendra Singh Dhoni to work his charms on its fortunes. More

INSIGHT

Be future perfect
With burgeoning consumer spending, retailers must establish their presence across all channels traditional and new to grab their share of wallet. More

INTERVIEW

Pricing power coming back to FMCG cos: Adi Godrej
Mr Adi Godrej, Chairman, Godrej Industries, believes that rural demand for FMCG products is growing quite well. He says that innovation will be a key driver for growth in this industry. He hopes the FMCG growth rate will be 10 per cent this ... More

ADVERTISING

HC cautions against using court to gain `political mileage'
`PIL allegations against advertisements to media group false' More

PROMOTIONS & OFFERS

ASK HARISH BIJOOR
Cricket clutter
Endorsements by cricketers are losing value as there is no exclusive relationship between brand and cricketer. The scandal that shadowed the game in recent times, and the constant visibility it gets, is taking off the ... More

MARKET SHARES

`IBM leads in revenue market share in Q4'
IBM led the overall server market in India in the fourth quarter of 2005 with 10.1 points factory revenue market share lead over its closest competitor, according to IDC's Asia/Pacific Quarterly Enterprise Server Tracker. The company was the ... More

RETAILING

Hindware plans more boutiques
The Rs 400-crore Hindustan Sanitaryware and Industries Ltd plans to increase its retail presence with 20 more boutiques in the next six months, according to Mr Sandip Somany, Joint Managing Director. Hindware has 23 boutiques and two larger ... More

BRANDS

`Pentagon' defence to bet on
Brand may be a boring word. How about Pentagon, then? Not the headquarters of the US Department of Defense, but a model that M. G. Parameswaran uses in Building Brand Value,' from Tata McGraw-Hill (More

NEW PRODUCTS & SERVICES

Intel unveils `Ruggedised' PC platform for rural India
PC models to be manufactured by OEMs like HCL More

Animal Planet plans series on eco reality
Animal Planet and WWF (no, not the world wrestling federation, but the global conservation organisation) have begun an eco-reality series — Planet Action. Panama turtles The series follows an international ... More

Heinz launches chutney variants
Heinz India has launched two new flavours — Chatpata Tomato Chutney and Chatakdar Coriander Mint Chutney, in its bid to tickle ethnic taste buds. New variants The new variants have been launched in the ... More

Eyeing big market
MR JACK CRAINE, Global sales Director, i-mate, with models at the launch of new range of mobile phones in the Capital on Wednesday. According to Mr Craine, the Indian market for Windows mobile devices will grow up to 40 pc this year, and the ... More

Reliance Info upgrades roaming
Reliance Infocomm has launched an international roaming service which will enable its customers to use their own telephone number to roam across GSM and CDMA networks. The inter-standard roaming service is the first to be offered by any operator ... More

Brand Quest

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