The Hindu Business Line : 10-year validity plan from Reliance

Reliance Infocomm, a part of the Anil Dhirubhai Ambani Group (ADAG), on Sunday introduced a new incoming call scheme that is valid for 10 years at Rs 795.

The launch of the new 10-year scheme comes following telecom regulator TRAI order last month that the `lifetime validity' or `unlimited' schemes by cellular companies would remain valid only till the licence period of the telecom operators.

The new scheme will run parallel to the company's existing `lifetime validity' scheme which will be valid till 2021 or about 15 years from now, considering that fact that the company has longer licence period remaining compared to other mobile operators, Mr S.P. Shukla, President (Wireless), Reliance Infocomm, told reporters here. "The new 10-year validity product from Reliance is comparable to the `lifetime validity' products offered by most other mobile operators. The `lifetime validity' products offered by mobile operators who had received their licence in 1994 are valid only till 2014, which is less than 10 years from now," he said.

Subscriber base at 20 m

Mr Shukla said the total subscriber base of Reliance Infocomm has touched 20 million by March 31, compared to about 11 million users by the end of last financial year.

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