The Hindu Business Line : Tuesday, April 04, 2006

The Packer legacy and cricket marketing
Packer looked critically at what the consumer got out of watching one-day cricket and he set about enhancing the experience. More

EVENTS

Higher participation at Wills Lifestyle Fashion Week: FDCI
`More domestic and foreign buyers this year.' More

PROMOTIONS & OFFERS

Limca unveils summer campaign
Limca Fresh Ho Jao' is the new advertising campaign released this summer to promote the largest carbonated soft drink brand in the cloudy lemon category featuring actress Riya Sen. As part of the new campaign, a 40 second ... More

RETAILING

Trent to open stores in DLF malls
Tata Group company Trent Ltd. and DLF Universal Ltd. have announced an arrangement under which the former will anchor the next 12 DLF malls in various cities by opening one or more of Westside, Landmark or Star India Bazaar ... More

OUTLOOK

ESPN Star hopes to strike it rich with FIFA World Cup
Plans special marketing initiatives, programmes More

TRENDS

Hyundai, Ford sales rise
More

Honda car sales up 19 pc
Honda Siel Cars India (HSCI) on Monday said its sales grew by 19 per cent in March 2006 at 6,120 cars in the domestic market, up from 5,142 units during the same month last year. HSCI closed the 2005-06 financial year with total ... More

Forbes lists India above China in Capital Hospitality Index
India is listed at the 104th position. More

NEW PRODUCTS & SERVICES

New range of appliances from Whirlpool
Whirlpool of India today launched a new range of home appliances in the refrigerator, microwave and washing machine categories. "With the launch, we hope to achieve a 20 per cent growth in turnover over last year," said Mr Arvind Uppal, ... More

Dr Reddy's unveils Z&D
Dr Reddy's Laboratories Ltd has announced the launch of `Z&D', a zinc sulphate formulation, indicated as adjuvant therapy along with ORS (oral rehydration salt) in the management of acute and persistent diarrhoea. In a press ... More

New security tool from Trend Micro
Trend Micro India, anti-virus software company, has launched the Trend Micro InterScan web security appliance, a new gateway-based hardware solutions. Mr Niraj Kaushik, Country Manager, Trend Micro and SAARC, said that the ... More

Brand Quest

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