• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

RIYA SEN

New Delhi, April 3

Limca Fresh Ho Jao' is the new advertising campaign released this summer to promote the largest carbonated soft drink brand in the cloudy lemon category featuring actress Riya Sen.

As part of the new campaign, a 40 second advertisement will be aired during the India-England cricket series on Doordarshan and Sahara One, and is expected to hit all other leading TV channels shortly.

Mr Vikas Gupta, Vice-President Marketing, Coca-Cola India, said, "The new Limca Fresh Ho Jao campaign aptly expresses the feeling of youthfulness and freshness." The company claimed that the brand enjoys over 11 per cent of the total carbonated soft drinks market in India and has doubled its volume growth in last three years.

More Stories on : Promotions & Offers | Beverages

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
CavinKare to ramp up overseas presence

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line