Financial Daily from THE HINDU group of publications
Tuesday, Apr 04, 2006
Financial Daily from THE HINDU group of publications Tuesday, Apr 04, 2006 |
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Info-Tech
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Alliances & Joint Ventures Variety - Cinema Hollywood experts to work with local talent Raja Simhan T.E.
Mr Barrie Osborne, producer of the Lord of the Rings, and Madhusudhan. N., member of Visual Effects Society - Bhagya Prakash. K
Chennai , April 3 A $20-million company called VAYU Digital is being formed in India to carry out digital post-production for Hollywood films. Mr Barrie Osborne, producer of the Lord of the Rings, Hollywood producer Mr Michael Peyser (of Speed 2 fame), Mr Jon Labrie (former CTO of Weta Digital, US) and Indian visual effects producer, Mr N. Madhusudhanan, are joining hands to establish the venture. The company is likely to come up in Chennai, Mr Madhusudhanan told Business Line. He won the President's Award for technical excellence and best visual effects in the Tamil film, Aalavandan, and is the first Indian to become an active member of the Visual Effects Society, Los Angeles. VAYU will bring experts from Hollywood to work with local talent on visual effects. To begin with, 50-75 people would work in a 20,000 sq ft facility, and in a couple of years the number would increase to about 250, he said. "We are also looking for a local partner and discussions are on with various people." Every year, 10-15 "A" category films (with budgets of over $150 million) such as King Kong and Lord of the Rings are released in Hollywood, and VAYU will target such films, Mr Madhusudhanan said. The facility will have infrastructure similar to the ones available in Hollywood and is likely to be operational in May or June. "We will not compete with international visual effects companies, but complement their work. We will be doing high-end work like 3D animation." According to Mr Madhusudhanan, some of the animation movies have four or five vendors working on various digital postproductions. VAYU would also begin with small projects, and in future would do an entire movie, he said.
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