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Our Bureau

Hyderabad , April 4

Electrolux Kelvinator Ltd Appliances has launched the new range of air-conditioners — Oxigen — eyeing the summer season.

Announcing the launch here on Tuesday, Mr Anirudh Dhoot, Managing Director of the company, said Electrolux has 7 per cent share in the Rs 3,000-crore air-conditioner market.

The market was growing at 20-25 per cent annually. The company has launched a campaign to promote the new range with the tag line `Thinking of You'. Mr Vikas Muker, Product Head, said the market size was 1.5 million units in 2005. This year, the market was expected to grow to 1.8 million. Stating that the market for air-conditioners had been growing very fast in the country, he said the Oxigen range offer value-added features such as dust deactivators and multi-stage bacterial filters. Also, flow of water was re-directed to prevent formation of water droplets and maintain optimum airflow.

More Stories on : New Products & Services | Air-conditioners & Refrigerators

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