The Hindu Business Line : Friday, April 07, 2006

Rasna bets big on Juc-Fit
Rasna has launched an ad campaign for its new drink, Rasna Juc-Fit. This is part of an aggressive 360-degree marketing strategy that has the company hiking marketing spends by 15 per cent compared with the previous fiscal, Mr Aurobindo Mohanty, ... More

STRATEGY

Zee bags telecast rights in non-ICC member nations
Offers BCCI $219.15 m for matches played by India More

Airtel launches new group call facility in Karnataka
Airtel today announced the launch of a new product that allows its subscribers avail themselves of a facility offering communication with a group of nine receivers within an organisation or family or friends circles. The new facility called ... More

Western Union to charge less for remittances from UAE
Western Union, a provider of worldwide money transfer services, said has it reduced its charges to transfer money from UAE to Kerala as a special offer to expatriates from the State. Under this scheme, Western Union will charge a fee of 15 ... More

INSIGHT

90-second sales pitch
When the traffic intersection turns into a marketplace the minute the signal turns red... More

RETAILING

Medicine Shoppe sees future growth from India, China
Plans foray into rural markets by June More

Titan opens boutique in Banjara Hills
Titan Industries Ltd on Thursday inaugurated its boutique in the up market Banjara Hills here and plans five more stores by July 2006. Described as a "21st century watch museum," the store was unveiled by Xylys brand ambassador Rahul Bose. ... More

MARKETING RESEARCH

`Discovery Travel ahead of Star World, Zee Café in terms of viewership'
Discovery Travel and Living, the international lifestyle channel from the Discovery stable, claims to have overtaken English entertainment channels such as Star World and Zee Café in terms of viewership. Mr Rajiv Bakshi, Associate Director ... More

NEW PRODUCTS & SERVICES

New Tamil channel from April 13
Imayam, a 24-hour Tamil infotainment channel, will be launched throughout India on April 13, according to Mr R.A. Jebaraj, Director, Channel Bharat Entertainment (P) Ltd, the company which is launching the channel. The channel will cater to ... More

D'damas to launch steel jewellery range
Eyeing the youth segment, D'damas Jewellery India Pvt Ltd will soon launch steel jewellery range — Rave. According to Mr Sushmay Saha, Deputy General Manager (Franchisee Operations), the new range of diamond-studded steel jewellery would ... More

Hitachi unveils new storage system
Hitachi Data Systems launched the Hitachi TagmaStore Adaptable Modular Storage model AMS1000. Successor to the popular Thunder 9585V ultra high-end midrange storage system, TagmaStore AMS1000 delivers 13 GigaBytes per second ... More

Torrent launches two diabetes drugs
Torrent Pharmaceuticals Ltd has announced the launch of two new drugs, one for treatment of neuropathic pain and another drug that helps in reducing insulin resistance in Type-2 diabetes. The new drugs — Pregeb ... More

Aircel unveils `SMS Bank'
Aircel, a cellular operator, has launched `SMS Bank' to enable its subscribers to store SMSs on the Web and retrieve them to the mobile, according to a press release from the company. The storage capacity on the handsets is no ... More

Brand Quest

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