The Hindu Business Line : ICICI Pru ties up with pension funds

ICICI Prudential Life Insurance Co, which claims to command 30 per cent of the retirement space among private-sector insurers, is tying up with superannuation funds to promote its new annuity card.

The company has already entered into arrangements with Indian Hotels, Oracle, Tata Chemicals and Exxon Mobil in this regard. The tie-ups are expected to cover quite a number of employees.

The proposal may be seen in the backdrop of existing relationships with as many as 200 clients for which the company manages gratuity and superannuation, indicated Mr N.S. Kannan, ED, ICICI Prudential Life Insurance, adding that the experience should render the company a "natural choice" for various corporate groups.

Last week, ICICI Pru announced two more tie-ups — with Williamson Magor and Apeejay Surrendra.

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