Financial Daily from THE HINDU group of publications
Wednesday, Apr 12, 2006
Financial Daily from THE HINDU group of publications Wednesday, Apr 12, 2006 |
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Corporate
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Alliances & Joint Ventures Marketing - Channels and Franchises Godrej Aadhar ties up with Apollo Pharmacy Our Bureau
Mumbai , April 11 Godrej Aadhar, the rural services and retail initiative of Godrej Agrovet Ltd, has signed an agreement with Apollo Pharmacy to offer medicine support across Godrej Aadhar outlets in rural India. The agreement includes setting up of Apollo Pharmacies at Aadhar outlets called Apollo Aadhar Pharmacy, offering `genuine' medicines and life saving drugs. However, the two companies did not reveal how the revenue sharing arrangement would be worked out. The new venture also plans to leverage the Apollo's expertise in rural health care and contribute towards the rural healthcare system through telemedicine consultation, wellness programmes, health check ups, community health insurance products, joint social welfare activities and medical camps. In the first phase Apollo Pharmacy would set up services at two Aadhars - Manchar, Pune and Jagraon, Ludhiana. Godrej Agrovet plans to aggregate other services including offering credit, insurance and postal services. At present, there are 22 Aadhars. Godrej Agrovet plans to take this number to 1,000 Aadhars in over five years.
More Stories on : Alliances & Joint Ventures | Channels and Franchises | Pharmaceuticals | Rural Development
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