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Our Bureau

New Delhi , April 11

Zee Sports has agreed to share the rights of the forthcoming DLF Cup to be played between India and Pakistan in Abu Dhabi with national broadcaster, Prasar Bharati.

The two broadcasters have agreed in-principle to jointly market the two One Day Internationals (ODIs) and will share the revenue on a 75:25 basis. Zee Sports will keep 75 per cent revenue while the rest will go to Doordarshan (DD). The joint marketing initiative has been undertaken to maximise resources.

In a statement, Mr Himanshu Mody, Business Head, Zee Sports, said, "We are pleased to conclude the broadcast sharing agreement for one of the most exciting series of the year with Prasar Bharti. The fans across India will enjoy high quality world-class coverage, entertaining and interactive preview and review programming, available on multi platforms."

He further added, "India-Pakistan ODI encounters are the most watched event on television and with the massive reach of Zee Sports and the public broadcaster DD, advertisers have a unique opportunity to reach all possible target segments."

Recently, Zee Sports acquired the global media rights for all matches that India will play on neutral ground i.e. non-ICC member countries. As part of the deal, 25 matches will be played over a period of five years (between April 1, 2006 to March 31, 2011) with an average of five matches per year. The global media rights comprise television, radio and Internet.

More Stories on : Strategy | Sports | Radio/TV | Zee Telefilms Ltd

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Zee to share DLF Cup rights with DD

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