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Our Bureau

Mumbai, April 13

The FMCG sector's share in print advertising is on the decline. From 17 per cent in 2003, FMCG sector's share in print advertising dipped to 13 per cent in 2004 and 12 per cent in 2005, a study by Adex, a division of Tam Media Research, said.

According to the study, 34 per cent of advertising was in the north zone publications and 29 per cent in the west zone publications. Consumer durable category with 40 per cent share was the most advertised sub-category in 2005. LG Electronics lead the top advertisers chart with five per cent, followed by Samsung India Electronics Ltd, Hindustan Lever Ltd, Mirc Electronics, Kanpur Trade Co Pvt Ltd and Videocon Industries Ltd. Food and Beverage as a sub-category was second after consumer durables with a 17 per cent share. Baby care as a sub-category recorded the highest growth in print advertising within the sector with 165 per cent grown in 2005.

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