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Marketing - New Products & Services


`Treat Bundles' from Pizza Hut

Our Bureau

Coimbatore, April 19

To achieve exponential growth and broaden its brand appeal, Pizza Hut has introduced `Treat Bundles' for the residents of Coimbatore. The offer, which is in line with its brand positioning `Treat you just can't beat' is not only in the nature of a lip-smacking treat that one would indulge in, but comes at unbelievable price point of Rs 75 per head. `This move is in line with our belief in providing the highest value for money,' Mr Arvind Mediratta, Chief Marketing Officer, Yum! Restaurants International, said. The `treat' for one option includes a vegetable pan pizza, a beverage of choice and a dessert.

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