Financial Daily from THE HINDU group of publications
Thursday, Apr 20, 2006
Financial Daily from THE HINDU group of publications Thursday, Apr 20, 2006 |
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Marketing
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Strategy Electrolux opens office in Delhi Our Bureau
New Delhi , April 19 As a part of its strategy to strengthen its presence in India, Electrolux has opened a new office in Gurgaon and appointed Mr Fredrik Janson as its President (Major Appliances) for the country. "We have a long-term commitment to India and we are putting in place the building blocks to enhance the Electrolux brand in India. The new office in India will look after consumer research, marketing, product management, quality monitoring and international liaison on marketing and technical matters," Mr Janson said. The company has also launched its global marketing campaign `Thinking of You' in India. The new office will look after the company's business in India and will closely work in partnership with the Videocon Group, which has the sole right to market all Electrolux and Kelvinator products in the country. "The Indian market has huge potential and we are doing well and have huge expectations. Our CAGR is expected to grow by 10.4 per cent in the next three years and our frost-free segment is expected to double," Mr Janson said.
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