Financial Daily from THE HINDU group of publications
Thursday, Apr 20, 2006
Financial Daily from THE HINDU group of publications Thursday, Apr 20, 2006 |
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Marketing
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Outlook Sharp bullish on Indian market Our Bureau
Mumbai , April 19 After being in the red for almost seven years, consumer durable company, Sharp India, is all set to make a promising comeback. Addressing a press conference here on Wednesday, Mr Prasun Banerjee, Vice-President (Sales & Marketing), Sharp India, said, the company registered a turnover of Rs 125 crore in FY 2005 and hopes to raise it to Rs 200 crore this fiscal. Mr Banerjee said that much of this growth would be triggered through its innovative product offerings, especially the LCD TVs, in which the company is the market leader globally. "We sold 1,000 LCD TVs last year, this year, we are targeting 6,000 and by 2008, we hope to sell 20,000 by 2008." The company has a presence in the microwave, refrigerator and air-conditioner markets as well, for which it has lined up an aggressive marketing strategy. Mr Banerjee said that while the company hopes to drive the premium market with its LCD TVs and refrigerators, it also plans to launch affordable entry models of DVDs, refrigerators and 21-inch colour TVs to penetrate into the mass market. "We are sure that by this strategy we will be able to capture customers both at the premium and mass level. The reason why we didn't grow earlier was because we didn't launch the right products at the right time." Also on cards is the launch of its own franchised retail chain, Sharp Galaxy. The company plans to open nine of them this year in the major cities and 50 such stores by 2008.
More Stories on : Outlook | Home Appliances
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