The Hindu Business Line : Proline eyes tier II cities

Mr Rajesh Batra, Chairman, Batra Group, said that the company is eyeing a 60-70 per cent growth in the next two years. Proline India Ltd is a part of the Batra Group of companies and operates through 30 exclusive stores and 500 multi-brand outlets in the country. "We want to add 20 more stores in two years, nine of which would be in cities such as Pune, Hyderabad, Nagpur and Mysore."

Proline, a Rs 45-crore company, is launching a range of womenswear by Autumn-Sept this year and is looking at a turnover of Rs 65-70 crore in the next two years, according to Mr Batra. Speaking on the shift in their promotion and marketing activities, Mr Batra said that during the early years, Proline used celebrity endorsements (by cricketers such as Sandeep Patil), but "now cricketers are expensive and we prefer to spend on below-the-line activities."

Commenting on Bombay Dyeing picking up 51 per cent stake in the company, Mr Batra said this has brought in about 50 more outlets for the brand.

Apart from a foray into womenswear, Proline may also consider entering the high-end and the kidswear segment in the near future. "This will be a natural extension of our brands," Mr Batra said.

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