Financial Daily from THE HINDU group of publications
Saturday, Apr 22, 2006
Financial Daily from THE HINDU group of publications Saturday, Apr 22, 2006 |
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Marketing
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New Products & Services `Wafer Style' chips from FritoLay Our Bureau
Priced at Rs 10 for a 35-gram pack and Rs 20 for a 90-gram pack, the crisps are available in three flavours, `hint of roasted red chilli with coriander', `hint of fresh butter with toasted garlic', and `original salted'. The launch is supported by a marketing campaign through television, outdoors and trial generation activities. The new television commercial, created by JWT, features Lay's brand ambassador, Saif Ali Khan. The advertising campaign is slated for release on April 23 across select channels.
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