The Hindu Business Line : Opulent Auto launches Waxoyl protective truck bed liners

Joint venture
To launch specialised after care kit for cars, which have been treated by its protection system.
Waxoyl has already given the approval for Opulent to bring in products to be repacked and marketed here.

Pune , April 21

The Pune-based Opulent Auto Care, which provides car protection treatments in collaboration with Waxoyl AG, Switzerland, on Friday announced plans to broad base its business by launching Waxoyl truck bed liners, a ready to use polyurethane coating that will provide transporters of a variety of goods with protection from damage to their vehicles due to abrasion and corrosion.

The new product, which prevents rust, corrosion and is waterproof, will help the company extend its services beyond cars to the entire automobile sector and also address a range of other industries such as marine, recreational, trailer, three wheelers farm and industrial among others, Mr S. Sathyaprakash, Managing Director, said.

"We are in the process of setting up another company, Opulent Bed Liners Pvt Ltd, to grow this business and hope to have it operational in the next six months", he said adding that the market for the product is currently estimated at Rs 35 crore.

"Transporters can look forward to significant savings in repair costs that arise due to damage of their vehicles from abrasion and corrosion during transportation of goods including food stuff `like salt or fish', he said.

Opulent, which has on its client list names such as Mahindra &Mahindra, Tata Motors and Ford, is also simultaneously working towards launching a specialised after care kit for cars which have been treated by its protection system.

The Indian market, meanwhile, is the fastest growing market for the Swiss company according to Mr Eric Knorpp, Vice-President, who said it would now focus on its rapidly growing business in India.

Opulent, which began its association with the company in 2002, is targeting a turnover of Rs 100 crore by 2010. "Markets in Europe and America are now stagnant while Asia and West Asia are still not tapped. As for India, what we have covered is just the tip of the iceberg", Mr Knorpp said adding that the company had plans to set up similar associations in China but shelved its plans arising due to differences over the way business is conducted in Europe and the China market.

More Stories on : Outlook | New Products & Services | Automobiles

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Tandava Sugar to be modernised

Dunlop reopens Sahagunj facility

L&T to raise Rs 550 cr thru private equity for infrastructure arm

GACL rules firm above Holcim offer price

Monsanto, AP Govt cross swords over royalty payment

SSI second quarter net at Rs 11.5 cr

ICRA upgrades Coal India rating

ONGC Videsh enters pact with Japan Oil

United Nanotech forms jt venture with US company

ITC Paperboards' social strategy pays dividends

Kinetic sees Rs 180-cr from `Blaze'

Suguna Poultry aims at trebling turnover by 2010

Opulent Auto launches Waxoyl protective truck bed liners

Toyota Kirloskar wipes out accumulated losses