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E-ticketing catches fancy of airlines, travellers in India

Ashwini Phadnis

Figures show this is a trend that's taking off.


Facts and figures
The benefits for airlines: Faster realisation of funds, reduction in cost of issuing tickets by 10%.
Jet Airways sold more than 37% of its tickets as e-tickets, Air Sahara close to 28%.

New Delhi , April 22

ARE you among those who still use a paper ticket to travel by air? Or have you joined the growing numbers of air travellers and airlines that are realising the benefits of e-tickets and shifting to this cost-saving method?

A recent study done by the International Air Transport Association (IATA) shows that during the second half of March this year, more than 20 per cent of tickets sold by airlines that are members of the global association were e-tickets, up from about 5 per cent during the same period in the previous year.

Data complied by IATA shows that close to 95 per cent of the tickets sold by the US carrier, Continental, were e-tickets, while in the case of German airline Lufthansa, close to 83 per cent of the tickets sold were e-tickets.

Similarly, in the case of British Airways close to 92 per cent of tickets sold were e-tickets while more than 65 per cent of the tickets sold by Air France were e-tickets.

Among Indian carriers, while Jet Airways sold more than 37 per cent of its tickets as e-tickets, Air Sahara sold close to 28 per cent of its tickets as e-tickets.

"We expect that there will be a significant jump in the numbers as both Air India and Indian Airlines are expected to join shortly," said the IATA Country Manager, Mr Robey Lal.

The many benefits of going in for e-ticketing include faster realisation of funds for the airline involved apart from reducing the cost of issuing the ticket by as much as 10 per cent. The reduction in cost savings comes due to a variety of factors, including the fact that the airlines no longer need to store paper tickets.

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