• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

When in Rome do as Romans do is sage advice. For example, if you want to get business in the US, you have to hardsell your expertise to the prospective customer. If the customer is impressed, you will get a small job, with the assurance that if you do well, you will get a bigger contract. Go to Japan, and the scene is radically different. At the first meeting, you give a detailed presentation of your capabilities. Nothing happens. You have to go back for several rounds of discussions. Perhaps at the fourth meeting, over a drink, you may end up persuading the client and the deal itself may be struck on the golf course. This world-view came at a `Leadership Summit' recently organised in Hyderabad by Satyam Computers Limited to, coincidentally, signal its joining the Billionaire Club of Indian IT majors. Dr Kiran Karnik, President of Nasscom, said Indian corporates need to understand the unique business cultures of different countries to survive competition and grow fast.

Our Bureau

More Stories on : Foreign Trade

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Parody of a panacea

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line