Financial Daily from THE HINDU group of publications Saturday, May 06, 2006 |
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Marketing
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New Products & Services Clearock launches self-defence tool Our Bureau
Mr Bala Bhagavat, Chief Executive Officer, Clearock Enterprises Pvt Ltd, displaying `Oleo Zapp', a self defence product, in Bangalore on Friday. - G.R.N. Somashekar
Bangalore , May 5 Clearock Enterprises on Friday launched Oleo Zapp, a self-defence tool that can be used against potential attackers to disable them temporarily. Oleo Zapp is an aerosol spray comprising Oleoresin Capsaicin, a powerful extract from red chilli. When sprayed, the extract acts as a severe eye, nose and throat irritant, which immediately destabilises the attacker for 30-45 minutes with no permanent side effects. Through a special aerosol spray processing, the entire 55 ml content can be released in six seconds from a safe distance of six to eight feet. "A half-a-second spray is required to disable an attacker and immediately seek help or escape to a safe distance. The critical part of Oleo Zapp is the sturdy spray handle with a safety lock that prevents accidental trigger as well as gives the user the confidence to use it without any anxiety in case of an emergency," said Mr Bala Bhagavat, CEO, Clearock Enterprises Pvt. Ltd. "Oleo-Zapp has been targeted at young women and old people, who are the victims of miscreants. Similar products have been immensely successful in Western countries with far higher crime rates. We are also implementing an Oleo Zapp ownership registration programme as an added benefit to owners and to ensure responsible use of this tool," said Mr Bhagavat.
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