Financial Daily from THE HINDU group of publications
Tuesday, May 09, 2006
Financial Daily from THE HINDU group of publications Tuesday, May 09, 2006 |
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Marketing
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Promotions & Offers Citizen ropes in Dravid Our Bureau
THE MANAGING DIRECTOR of Citizen Watches, Mr Hideaki Nakazaki, with Rahul Dravid at a press conference in the Capital on Monday. — Ramesh Sharma
New Delhi , May 8 Japanese watchmaker Citizen today said it would invest about $3-4 million over the next two years to expand its business in India. The company also announced the signing on of cricketer Rahul Dravid as its brand ambassador. "For the next two years we have earmarked an investment of about $3-4 million for our retail expansion and brand promotion," the Citizen Watches India Managing Director, Mr H. Nakazaki said. He said the company was looking to double sales in India from 2,00,000 units last year, for which it was on a retail expansion programme. "Last year we had a turnover of about Rs 60 crore. This year we are looking at doubling it. Also, we have set a target of opening 350 retail outlets by the end of the year," he said, adding for this year alone, the company was targeting a sales of 3,00,000 units.
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