Financial Daily from THE HINDU group of publications
Wednesday, May 10, 2006
Financial Daily from THE HINDU group of publications Wednesday, May 10, 2006 |
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Info-Tech
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Hardware Marketing - New Products & Services Toshiba unveils 5 laptop models Our Bureau
IN STEP WITH THE MARKET: Mr Ivan Kam, Manager - Distribution , Toshiba Singapore Pte Ltd, and Mr Ramprasad. L , Associate Vice-President, Frontline Division, HCL Infosystems, at a press conference in Bangalore on Tuesday. - G. R. N. Somashekar
Bangalore , May 9 "We are not a niche brand," is the protestation of Toshiba Computer Systems, a division of the Singapore-based laptop maker. With the entry of assembled laptops, Toshiba has had to make quick changes to remain in the battlefield. "Over the past six months, we dropped prices and now have laptops costing under Rs 40,000," said a Toshiba spokesperson. New laptop models are also being launched every three months to keep up with latest technical innovations. The firm, in association with reseller HCL Infosystems, launched five laptops for the Indian market on Tuesday. The entry-level range by Toshiba, the Satellite A100 and M100 sport TFT (thin film transistor) displays, are priced from Rs 71,000 onwards. "But the sale price is much lower," the spokesperson added. Positioning the Qosmio G30 as a TV-n-PC, Toshiba expects the laptop to attract tech-savvy customers. The G30 sports a HD-DVD drive (HD-DVDs have up to three times the storage capacity of a DVD, which is 4.7 GB) and a one-bit digital amplifier for better sound projection. It is priced at an MRP of Rs 1.75 lakh. The other notebook lines are the Portege with EasyGuard enhancement and the business notebook line, Tecra M5.
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