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Our Bureau

Mumbai, May 9

Tata Tea has launched yet another advertising campaign featuring tennis player Sania Mirza for Tata Tea Premium.

Tata Tea Premium is now being positioned as the tea that activates one to take on challenges. The tagline is `Taste Kaamyaabi Ka' and is expected to communicate Tata Tea Premium's brand essence - energy to succeed, the company said in a news release. The ad has been directed by filmmaker Nagesh Kukonoor and the concept of the ad has been devised by advertising agency Dentsu Marcom.

More Stories on : Advertising | Tea | Tata Tea Ltd

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