The Hindu Business Line : Sharp to launch new document management system today

Office automation major Sharp Business Systems (India) Ltd is all set to launch a full-colour, advanced multi-functional document management system on Friday.

"With that, Sharp, one of the leading document solution providers, expects to garner 18 per cent share of the market by the end of the year and to become the market leader in the segment by 2008," says Mr Sunil K. Sinha, Chief Executive of the company.

At present, Xerox is the market leader closely followed by Canon.

With 200 dealers in its network, Sharp now enjoys 16.5 per cent share of the copier market in the country. It also has 14 per cent and 14.5 per cent shares in the projector and fax machine segments respectively.

According to Mr Sinha, the company aims to "reduce the unproductive burden of paperwork and free resources for much more constructive activity". With this in mind, the company claims to have developed the new system, which can not only print, copy and scan, but also takes care of document filing. "Booklet making at the press of a button and mass mailing of circulars are some of the other key functions of the new machine," says Mr Sinha.

The new system — MX2700G — comes with an in-built hard disk, so that one can save processed job data in designated folders on the disk. "This will enable the user to instantly recall saved documents or jobs for printing and sending at a latter time." Sharp Business Systems, now the wholly owned company of Sharp Corporation, Japan (previously a 74:26 joint venture between Sharp and L&T), crossed the Rs 100-crore turnover mark during the year 2005-2006 from around Rs 71 crore in the previous year.

Apart from copiers, fax machines and projectors, the company also manufactures electronic cash registers, for which the company sees a good demand. "As the retail sector gets more and more organised by every passing day, we see a steady growth in demand for our electronic cash registers. Once the sector is opened to FDI, global retail majors will bring in a new culture there by necessitating the domestic player to get even more organised. This will raise the demand for such products in future," says Mr Sinha.

Though a couple of outdoor advertising campaigns were rolled out, the company mainly believes in point of sale marketing activities for product promotion.

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