Financial Daily from THE HINDU group of publications Wednesday, May 17, 2006 |
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Marketing
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Strategy Variety - Interiors & Homes Pantaloon unit to invest Rs 150 cr in six Home Towns Anjali Prayag
Bangalore , May 16 Six outlets of Home Town, the flagship delivery format of Home Solutions Retail India Ltd, will be opened in the next 12 months. Home Solutions is a subsidiary of Pantaloon Retail India Ltd. The first Home Town will open in Noida in September. Mr Kishore Biyani, Managing Director, Pantaloon Retail, told Business Line that the company is planning an investment of around Rs 150 crore for the first six Home Towns. "The Home Town in Bangalore should be operational early next year," he said. Home Town will offer everything a customer would need to build, furnish and decorate a home. This includes building material, paints, tiles, electrical and plumbing products and services, furnishings, furniture and consumer durables. "Home Town will encompass all our offerings in home improvement and related services, consumer durables and electronics as well as furniture and furnishings," he said. As a company, Home Solutions Retail India Ltd will have stand alone delivery formats such as E-Zone, Collection - I, Electronics Bazaar and Furniture Bazaar, in addition to Home Town. The current home market in the country is estimated at Rs 100,000 crore and is largely serviced by the unorganised market. "But the sector is witnessing a fast-paced growth," said Mr Biyani.
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