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Our Bureau

Hyderabad, May 16

PepsiCo India brand, 7UP, has launched a promotional campaign last week. The `Uncap the World' under-the-crown campaign offered a chance to 90 winners to travel to some international holidaying locations, besides getting prizes like T-shirts and ringtones. Announcing the campaign in a press release, Mr Pratik Pota, Executive Vice-President (Marketing-Flavours) said the idea was to increase `brand connect' with the youth.

More Stories on : Promotions & Offers | Beverages | Andhra Pradesh

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