The Hindu Business Line : Bad bike, boys or girls?

With competition hotting up, it is all hard-sell these days. A foreign motorbike manufacturer, deciding to live the brand, went to extreme lengths at a recent launch. To emphasise the cool, youth focus of the bike, the launch was in the pub of a five-star hotel. Journalists were stamped with flashy `full throttle' tattoos before being let in. And then the company's top management walked in, in the "bad" biker gear, complete with dark glasses, black T-shirts, and thick, shiny chains. . Hold on, the bike was apparently not targeted at the "bad boys." But, according to one company official, at "boys who want to attract bad girls". "Baad girls," he emphasised, leaving the journalists a bit confused about what exactly he had in mind.

Our Bureau

More Stories on : Strategy | Two/Three Wheelers

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Bad bike, boys or girls?

TV18 plans shopping channel

Seraja plans mobile alerts on city events

Nepal's CG Foods plans new unit in Uttaranchal

Emerging India award for Sabare

O&M's Sabnavis to head Agency's new wing

Pizza Corner to focus on franchise route

Usha in pact with Menon Pistons

OMCs to set up over 3,000 outlets

VGP group to set up IT mall in Chennai

Nautica opens destination store in Bangalore

Berger paints to hike prices shortly

LIC, UTI Bank launch annuity card

AMD unveils energy efficient processors